Thursday, 9 October 2014

CALL IT SPRING OPENS ITS FIRST STORE IN INDIA

The Canadian retailer continues its international expansion with the launch of CALL IT SPRING

Mumbai, August ‘14 - CALL IT SPRING, the hottest new international name in fashion footwear and accessories, is coming to India! Part of the ALDO Group the brand will debut its F/W 2014 collection with the opening of three stores in Bangalore and New Delhi in October 2014.

CALL IT SPRING is a fresh Canadian brand that draws inspiration for its collection from today’s ever evolving blog culture, global street fashion and most-loved music festivals.  Each season, CALL IT SPRING dives into key fashion trends to create unique and accessible collections that are always in style, with something for everyone, and every occasion.


“We are very excited to bring CALL IT SPRING’s great styles and store experience to India. Our Call It Spring brand is growing at a tremendous pace across many markets in the world. We have always coveted the Indian market given its population and exciting demographic evolution and changes. We believe there is fantastic opportunity for us in the market,” says Norman Jaskolka, President of ALDO Group International.


 Store look and feel

The new store space will blend sleek, contemporary materials and striking textures, with eye-catching colours and neon-lit designs with a distinctive concept, labeled ‘A boy and a girl meet under a tree’. The product spaces will be gender specific: the ladies shop amongst mint accented walls and playful bird statues, while the gents find their picks amid bold concrete-like shelves and glowing red neon accents. Both come together transforming the retail experience into a sight to see, and a show-and-tell of personal style, designed to conjure the sense of fun and creativity that makes CALL IT SPRING unique.

International expansion

Continuing to execute on its active global expansion strategy, the introduction of CALL IT SPRING to India is the latest in a series of important openings. CALL IT SPRING is already present in 20 countries around the world, with more than 800 free standing and shop-in-shop locations across North America, the Middle East, Europe, Asia and Latin America.

About CALL IT SPRING

A mecca for killer shoes and accessories, CALL IT SPRING is the perfect go-to for today's most coveted trends with equally pretty price-tags.

It's the inspiration you feel when putting together a new look, the creativity of flirting with fresh styles. It's about discovery and freedom and making your fashion a show-and-tell for who you are.
You call it love, we CALL IT SPRING.

About the ALDO Group

The ALDO Group was founded in 1972 as a footwear concession within a chain of popular fashion boutiques.  It now covers all corners of the footwear market with four signature brands: ALDO, CALL IT SPRING, LITTLE BURGUNDY and GLOBO.  The ALDO Group operates 1,800 stores in 88 countries.

For more information about CALL IT SPRING, visit callitspring.com
For more information about the ALDO GROUP, visit aldogroup.com

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